Social Media Generates Hype; Fails to Deliver Marketing Punch
A new study argues that social media has reached its tipping point, with 83% of the online population now using it in some form – and more than half doing so on a regular basis, reports MarketingVOX....
View ArticleTop 10 Health & Medical Information Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended May 22, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleEclipsed by E-mail, Direct Mail to Tumble 39% by 2013
Direct mail is being negatively affected by online efforts, specifically email, and is expected to decline 39% in the next five years – from $49.7 billion in annual spend in 2008 to $29.8 billion by...
View ArticleOnline Brand Fraud Rises; Marketers Struggle to Quantify
Top marketers are reporting increasing levels of brand fraud during the recession, especially online, but they are struggling with how to quantify it and many feel powerless to act on it even if they...
View Article80% of Recession Shoppers Want Companies with ‘Human Face’
Quality and overall value, rather than price, are the driving forces behind consumer purchase decisions in the current economy, according to (pdf) a multi-country survey of shoppers by Euro RSCG...
View ArticleOnline Search Share, March 2009 & April 2009
Note: ComScore’s qSearch 2.0 figures are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video...
View ArticleTop 10 Family Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleIncreased Optimism Still Eludes Retail
Consumers appear to be feeling more positive about the overall state of the US economy and less worried about their job security, but they are still making retail purchases cautiously – based on...
View ArticleBanks Halve Credit-Card Offers; Want Consumers to Spend Own Money
Faced with mounting delinquencies and charge-offs, US banks have cut in half the number of credit-card solicitations they are sending out, while encouraging consumers to spend their own money – through...
View ArticleAmericans Choose ID Protection over Weight Loss
Though two-thirds of US adults are now considered overweight or obese, nearly 60% of Americans would rather reduce their risk of identity theft by 20% than lose 20 pounds, according to a survey from...
View ArticleBehind the Curve: Week Ended June 5, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleMobile Marketing to Jump 26% in 2009
The Mobile Marketing Association claims that mobile marketing budgets will jump 26% this year, despite the fact that overall marketing spend will fall 7%, reports MediaBuyerPlanner. (more…)
View Article98% of ‘Green’ Product Labels Potentially Misleading
A whopping 98% of products that are advertised, labeled or packaged as “green,” are not telling the complete truth about their environmental friendliness and are potentially misleading consumers with...
View ArticleYouTube Surge Fuels 16% Rise in April Video Viewing
Propelled by a significant increase in video viewing on YouTube, US internet users watched 16.8 billion online videos during April 2009, a 16% increase vs. March, according to monthly data from the...
View ArticleReal-Life WOM Beats Online by Wide Margin
In spite of increased online activity and news coverage about the growing influence of blogs and social networks, new research from Mintel continues to show that real-life referrals are more...
View ArticleTop 10 Real Estate Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article
